The third part of this series covers my brief encounter with Snail-Mail Marketing.  You may be wondering why I even bothered trying this, but it was 19 years ago, and I was living in Hong Kong at the time, where postage is cheap and I thought it was worth giving it a try…

Having paid the subscription fee, I eagerly awaited my parcel which contained all the envelopes, addresses of leads (highly targeted, of course), manual and advertisements.  All I had to do was print off the labels, attach them to the envelopes, stuff the advert in the envelope, seal said envelop, attach the stamp, and wait for the commissions to come rolling in.  Having sent off 500 of these beauties I waited a month and got a big fat nothing for my efforts.  Needless to say, I did not continue paying the subscription or pursue this amazing work-from-home opportunity.

One thing I did learn (apart from exactly how much saliva my mouth can produce), was the importance of targeted leads.  There’s absolutely no point in mailing junk to 500 people who have not expressed any interest in it.  I have no idea what these 500 people thought about my mail, because no-one responded.  I can only imagine…

I hope some people appreciated my nice Hong Kong stamps!


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