In the second part of this series, I shall be sharing my experiences of Copywriting. I came across Copywriting back in 2002, when I first became interested in Online Marketing. Initially, I wasn’t sure what it was, and it is commonly confused with Copyright, which is a completely different kettle of fish. Hopefully, if you are interested in earning money online, you already know what Copywriting is, but if you don’t, here’s the link to Wikipedia.
My first experience of Copywriting was a course I bought whilst I was working as a Teacher in Hong Kong. I cannot remember the name of the course now, but it was from the US, and it was shipped by courier to me each month, module by module. I remember receiving the first module, which I had been eagerly anticipating, and thinking “what on earth…” because the format of the ‘course’ was not what I was expecting. I had been expecting a course which would develop my writing skills, created by a professional, experienced Copywriter, that would give lots of tips and insight into how to write great sales copy. Instead, what I got was a long, rambling letter which essentially said that the only way to become a great Copywriter is to copy other people’s work. In time, by copying other people’s work (presumably through a process of osmosis), I would then magically know how to write great copy myself.
Needless to say, I was not impressed, especially as that ‘course’ had cost me money!
A number of years later I tried another company (again, whose name I must have erased from my memory), which not only offered training on Copywriting, but was mainly a marketplace for Copywriting jobs – in today’s parlance, it was a marketplace for Copywriting gigs. I tried it for several months, but getting paid a measly $2 per 150-250 word project simply wasn’t worth it for me. My time is worth far more than a couple of dollars. As the old adage goes, there’s money to be made online (they just don’t tell you how much!).
To this day, I still believe Copywriting is a very important skill. It is a skill that every business needs. However, not every course and website that claims to be experts in Copywriting knows the first thing about it, and many of these ‘home-based business opportunities’ that allow you to ‘escape the rat-race 9-5 drudgery’ are nothing but cons and bare-faced lies, and the only person making a significant amount of money from it is the website owner themself (just my cynical opinion, of course).
If you have any experiences with Copywriting courses or marketplaces, why not share them in the comments section below? If you have any good experiences with Copywriting, please start your comment with the word “WOW” so it will get my attention and I will read it immediately 😉